It’s Not Personal

It's not personal. It's just business. Is it? Business or sales is perhaps all about personal skills; it's all about trust, human dignity, and to what extent you truly care…

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Too Big To Fail

Amazon: $280.5 billion 2019 annual revenue, around Pakistan's GDP; Apple: $260.2 billion, close to Vietnam's GDP; Alphabet (aka Google): $161.9 billion, a bit north of Ukraine's GDP; Facebook: $70.7 billion,…

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The Meaning of Life

“It did not really matter what we expected from life, but rather what life expected from us. We needed to stop asking about the meaning of life, and instead to…

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On Going Extreme

Going extreme is oftentimes an easy way out.  In Hebrew, the word me’od means ‘very’, but it also looks like the word mot, which means ‘death’. Whenever we become extreme,…

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Déjà Vu

Ulrich Beck’s Risk Society is not a tragedy conspired by a select few, but an inevitable byproduct of Modernity, which, each and every one of us has participated and contributed…

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It’s A Wonderful Life

In a world that cannot stop cheering more for individualism, for chasing one's personal dreams, advocating self-reliance, self-empowerment, self-actualisation or realisation, it is a good reminder of what it really…

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Make Yourself “Searchable”

Generally speaking, in marketing, only two things matter: awareness attention Attention is a much more complex subject which will be left to another blog post. But awareness, awareness simply means…

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