A successful B2B Lead Generation campaign requires strategic thinking, experience, as well a willingness of going against the grain when it comes time at building out marketing campaigns or following up on prospects.
Business-to-business (B2B) lead generation is the process of identifying potential customers (leads) and then nurturing them until they are ready to purchase a product or service. The goal of B2B lead generation is to create a sales pipeline full of qualified leads that can be easily converted into paying customers. There are a number of ways to generate leads, including online advertising, LinkedIn outreach, telemarketing, network marketing and more. The most effective lead generation campaigns will use a combination of these strategies. Once leads have been generated, it is important to nurture them with timely and relevant information that will help them move further down the sales funnel. This can be done through regular contact, such as phone calls, emails, and direct mail.
One of the challenges for B2B lead generation is to experiment with different lead generation and nurturing tactics to see what works best for the underlying business. This requires strategic thinking, experience, as well a willingness of going against the grain when it comes time at building out marketing campaigns or following up on prospects – which may not be in line with traditional methods some people have used before. Ultimately, our goal is to generate as many qualified leads as possible so that your sales team can close more deals and drive revenue growth.
Two Options:
By choosing Option A, you will be using our Lead Generation service only. This works the best when you have your own sales funnel & sales force to follow up and close the deals. We are responsible only for prospecting, researching and generating high-quality, fresh and targeted leads. The information we will be collecting includes but is not limited to:
- Contact person name, Job title, Email, LinkedIn profile;
- Company name, Website, Address, Phone, Employee size, Industry etc.
By choosing Option B, you will have all that’s covered in Option A, in addition to a tailored lead nurturing strategy. You will be using our in-house lead management / CRM system, leveraging the power of artificial intelligence to follow up and further nurture the leads until pre-defined milestones are reached. Typical milestones are:
- Appointment requested and booked;
- Call-back requested;
- Demo requested;
- Prospects would like to join an online or offline event / webinar;
among others.
While there’s no one-size-fits-all solution, there are a few tried-and-true methods that can help you get started. Here are answers to some frequently asked questions about B2B lead generation
Frequently Asked Questions:
B2B lead generation is the process of identifying and nurturing potential customers for your business. It generally starts with building awareness of your company and its products or services. Once potential customers are aware of your brand, you need to nurture them through the sales process until they are ready to make a purchase.
For Option A, we use Zoominfo, LinkedIn sales navigator, crunchbase, owler, rocketreach and many trusted directory to collect leads according your requirements.
For Option B, we use all above, in addition to Google manual search to identify prospects, followed by telemarketing, outreach and/or email marketing to qualify the leads.
Yes, we can provide you with C-level contacts (CEO, COO, CFO, Founder/Owner) or any specific titles leads from any industry/locations according your requirements.
95-100% of our researched data will be accurate leads with 0-3% max bounce rate. We offer replacement of bounced lists free of charge if any.
Lead nurturing is the process of developing relationships with buyers at each stage of the sales funnel, from initial awareness all the way through to purchase. By providing the right information and guidance at each stage, you can nurture leads until they’re ready to buy.
Lead nurturing is important because it helps you build relationships with your leads and better understand their needs. It also allows you to stay top-of-mind as their needs evolve, so that when they’re finally ready to buy, they will think of you first.
Some best practices for lead nurturing include segmenting your leads, personalising your communications, and providing valuable content at each stage of the sales funnel. You should also always be testing and refining your approach to ensure that you are getting the best results possible.
Common lead nurturing mistakes include failing to segment your leads, sending too much or too little communication, and neglecting to provide value throughout the buyer’s journey. These mistakes can result in lost sales and damage to your brand reputation, so it’s important to avoid them.
The best way to get started with lead nurturing is to start by segmenting your leads into different groups based on their needs and interests. Then, create a personalised plan for each group that outlines the content and guidance they need at each stage of the buyer’s journey. Finally, execute on your plan and track your results so that you can continue to improve over time.