Google Ads can be a great way to get your business in front of potential customers. However, it is important to make sure you are using them effectively so that you are getting the most out of your investment.

Studies have shown that people are more likely to click on an ad when it is relevant to their search query, which makes Google Ads an excellent tool for driving qualified traffic to your website. As the world’s largest search engine, Google handles billions of searches per day. That gives them a huge amount of data about what people are looking for online. Google Adwords or Google Ads allows businesses to put their products and services in front of people who are already interested in / searching for them online. By targeting ads based on users’ search queries, businesses can ensure that their ads are seen by people who are most likely to convert into an end paying customer. Additionally, Google ads can be customised to appear on specific websites or devices, making it easier for businesses to reach their desired audience.

However, setting up and managing a Google ad campaign can be a complex process, and businesses should ensure that they have the resources and expertise necessary to create and maintain an effective campaign.

Our Work Scope:

  • Set up of Search, Display, Video and Shopping Campaigns in Google Ads (Adwords)
  • Set up of Google Analytics, Google Search Console, Google Tag Management.
  • Keywords Research (Short & Long Tail)
  • Ads Development (Responsive & Text Ads)
  • Adding Negative Keywords To Eliminate Unqualified Traffic
  • Adding Relevant Ad Extensions To Enhance Ad Copies
  • Targeting Relevant Audience
  • Manual Bidding To Achieve Low CPC
  • Recommendation About Your Landing Page If Required
  • Demographical Optimisations To Improve Conversion Rate

What To Expect:

  • Return On Investment (ROI) Will Improve Significantly
  • Your Campaigns Will Have High Conversion Rate
  • Relevant & Quality Traffic
  • All The Keywords Will Have a Higher Clickthrough Rate (CTR)
  • Quality Score of The Keywords Will Be High That Will Reduce CPC

Google Ads can be a powerful marketing tool, but it’s important to understand how it works before getting started. At Jade & Sterling, our Google Ads specialists are ready to help you set up and manage your Google Ads campaigns with confidence. Contact us today to learn more.


Working with the Google Ads team at Jade & Sterling was a great experience. They were very professional, had a great wealth of knowledge. I’m thrilled about how well everything turned out from start-to finish. We will be working together on future projects too!

If you’re new to Google Ads, you might have some questions about how the system works. Fortunately, we’ve compiled a helpful FAQ to get you started.

Frequently Asked Questions:

There’s no simple answer to this question, as the cost of running a Google Ads campaign can vary depending on a number of factors. Typically, businesses will bid on keywords that they want their ads to appear for. The amount that you’re willing to pay per keyword will generally determine where and how often your ad appears in search results. In addition, the competition for certain keywords can also affect the cost of running a campaign. Generally speaking, however, you can expect to pay anywhere from a few cents to a few pounds or dollars per click. Most businesses can expect to spend at least a few hundred up to thousands of pounds or dollars per month on their Google Ads campaigns.

Google ads are charged on a pay-per-click basis, which means you’ll only be charged when someone actually clicks on your ad. You can set a daily budget to ensure that you don’t overspend, and you’ll be able to see how much you’ve spent on your campaign at any time.

Your ad will start appearing as soon as it’s been approved by Google. In most cases, this happens within a few hours. However, if your ad is particularly competitive, it may take longer for it to start appearing in search results.

Your ads will appear on the Google Search network – which includes Google Search, Maps, and other partner websites – as well as the Display network.

For Google Search, it depends on a number of factors, including your bid amount, the quality of your ad, and the relevance of your keywords. Generally speaking, your ad will appear on the first page of Google search results if you’re bidding high enough and if your ad is well-written and relevant to the keywords you are targeting. However, it’s also worth noting that even if your ad doesn’t appear on the first page of results, it can still be seen by potential customers if they scroll down far enough.

The Display network is a large collection of websites that agree to show Google ads. Your ads may appear on websites within the Display network that are related to your business or campaign goals. For example, if you’re running a campaign for a new line of skincare products, your ads might appear on beauty-related websites or blogs.

Overall, the benefits of advertising with Google include:

  1. The ability to reach a wider audience – by creating ads that are relevant to what people are searching for, businesses can reach a larger audience and generate more leads.
  2. Customise campaigns – Google Ads can be customised to target specific locations, demographics, and even devices. As a result, businesses can tailor their advertising campaigns to get the most out of their budget. 
  3. Track results, and optimise over time – Google Ads offer businesses the ability to track their results and optimise their campaigns over time. By understanding which ad campaigns are performing well and which ones need improvement, businesses can continuously improve their results.

By taking advantage of these benefits, businesses can improve their chances of success.

There are several things you can do to create effective ads that are likely to generate clicks and conversions. First, make sure your ad is relevant to what users are searching for – otherwise, you are likely to waste your budget on unqualified traffic that will never convert. Second, use strong calls-to-action (CTAs) in your ads to encourage users to click through. And finally, be sure to track your ad performance so you can fine-tune your campaigns over time and ensure that you’re getting the most out of your ad expenses.