By taking the time to nurture your LinkedIn connections, you'll be able to create valuable relationships that can lead to new business opportunities.

When it comes to business-to-business (B2B) lead generation, LinkedIn can be a powerful tool. With its large user base and ability to target specific industries and job titles, LinkedIn provides an excellent platform for reaching out to potential leads. By creating connection requests and messages that are personalised and relevant to your target audience, you can quickly build relationships with your prospects. Even if the initial attempts are met with silence, keeping up the effort is likely to pay off in the end. 

There are a few things to keep in mind when doing LinkedIn outreach for B2B lead generation. First, it’s important to personalise your messages and avoid coming across as spammy. Second, focus on quality over quantity – it’s better to have a few solid leads than a long list of unqualified prospects. Third, be patient – building relationships takes time, so don’t expect immediate results. Last but not the least, prompt reply and/or follow up is absolutely essential when it comes to leads nurturing and maximising the likelihood of leads conversion.


Personalised Outreach.

Generic “spray and pray” messages are easy to spot, and they’re unlikely to generate any results. We take the time to research each potential lead and craft a tailored message that’s relevant to your prospects’ needs and interests.

Leads Nurturing Is Key.

Integrating J&S leads management, we make sure that a proper leads following-up and nurturing system is in place. The key is to keep the lines of communication open until your prospects are ready to make the decision.

Collaborating with MarketingTech, we leverage technology to make LinkedIn Outreach both personal and scalable for B2B lead generation. Contact us here if you’d like to learn more.


Simple, quick, and straightforward. The team is thorough and shows considerable, successful initiative to support my work without me having to direct the details.

We’ve put together this handy FAQ that will answer the most basic questions about LinkedIn Lead Generation.

Frequently Asked Questions:

Simply speaking, LinkedIn lead generation converts more leads for less.

Not only does LinkedIn have a high conversion rate – nearly 2.5 times higher than Facebook and Twitter – but it also costs 62% less per lead than traditional methods like print advertising. In addition, LinkedIn provides a wealth of targeting options that allow businesses to reach their ideal customers with pinpoint accuracy. Lastly, LinkedIn is also an excellent platform for building relationships with prospects. 

LinkedIn lead generation forms are a tool that allows businesses to collect leads directly from their LinkedIn profile. By creating a form and adding it to their profile, businesses can ask visitors to submit their contact information in exchange for a free offer, such as a white paper or an e-book. LinkedIn forms are a great way to generate leads from LinkedIn, as they allow businesses to target their ideal customer with a personalised offer. In addition, LinkedIn forms can be customized to match the look and feel of a company’s LinkedIn profile, making them more likely to convert visitors into leads.

Here are a few simple tips:

  1. Have something valuable to offer.
  2. Integrate your CRM to follow up with leads right away.
  3. Give your form a useful, systematic name.
  4. Treat the LinkedIn lead gen form text fields like a landing page.
  5. Balance volume and quantity.