A well-crafted press release is one of the most powerful tools you can use to protect and enhance your brand.

Your brand is your most valuable asset. It’s what sets you apart from your competition and drives customer loyalty. So when it comes time to promote your brand, you need a tool that will help you get the job done right.

Enter the press release.

A press release is a concise, compelling way to tell the world about your brand. It’s an essential tool for driving media coverage, generating leads, and building relationships with customers and partners alike. When used correctly, a press release can generate media coverage that builds awareness, credibility, and reputation; drives traffic to your website; and boosts sales. It can also help manage issues and crises by getting accurate information out quickly to the right people.


A Tailored Approach.

We take the time to learn about your brand, your objectives, and your audience before we start writing. That way, we can craft a press release that’s tailored to your specific needs.

Engaging, Persuasive Writing.

We know how to capture attention and communicate your message in a way that resonates with your audience. We keep the tone professional, objective, yet compelling and newsworthy. 

Wide Distribution Network.

We have a huge distribution network of more than 250 premium news and media outlets that aren’t covered by our competitors. You can be assured that your press release will receive extensive coverage.

Search Engine Ranking Boost.

Our press release campaign is also designed in a way to help boost your business’ authority, relevance and trust through SEO link building, and therefore, having a positive impact on your search engine rankings.

If you are not sure where to start, our team at Jade & Sterling can help. Let us work with you, help boost your business brand visibility, and reach a wider audience of potential customers and clients.


The press release is a powerful tool for our company. The team at Jade & Sterling crafted an article that was newsworthy and distributed it to Yahoo Finance and more. It created the perfect buzz for our brand, allowing us to get the word out about our new programme with ease!

Still have more questions? Check out our FAQ section below. Here you will find answers to commonly asked questions about our Press Release service. If you can’t find what you are looking for, feel free to contact us and we’ll be happy to help.

Frequently Asked Questions:
Our recommendation:

A press release should be no longer than one page and should include all important details about the announcement. The format of a press release typically includes the dateline, headline, body, and boilerplate information (such as contact information). 

Our recommendation:

The most important piece of information to include in a press release is the newsworthy item that you are announcing. This might be a new product, service, event, change to the company, or partnership. In addition to this newsworthy item, you will also want to include some basic information about your company such as your contact information, website, and social media links. You may also want to include quotes from company representatives or experts in your industry.

Our approach:

Once you approve the draft version of the press release, we will distribute it through our partner media outlets, which include but are not limited to: Yahoo, Bing, AP News, GlobeNewsWire, MarketWatch, MorningStar and more.