What's the point of having a beautiful website but no one sees it? To improve your site's visibility, you need SEO - an ongoing process that requires time, patience, and dedication.

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In the vastness of the internet, every website is like a drop in the ocean. It can be hard to make yours stand out among billions of websites online. In order for your site to be seen by potential customers, it needs to be easy to find when they are searching for related products or services. This is where search engine optimisation (SEO) comes in. By optimising your website for search engines, you can improve your visibility and attract more visitors.

There are a number of factors that contribute to good SEO, including keyword research, link building and content optimisation. However, perhaps the most important element of SEO is ongoing refinement. As the algorithms used by search engines change and adapt, so too must the strategies used to optimise a website. This means that SEO is an ongoing process, not a one-time fix. By continually working to optimise the web entities, businesses can ensure that their website remains visible in an ever-changing landscape.

Some facts:

  • 75% of people will never scroll past the first page on a Google search.
  • Top 3 Google search results get 75.1% of all clicks.
  • The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.

Result Driven.

It is difficult, if not impossible, to guarantee the end results of SEO. However, we treat each and every website as if it were our own and implement the most suitable strategies with a goal to improve its SERP ranking and ultimately, generate leads.

Holistic Approach.

SEO should be seen as part of a broader marketing strategy; it is not effective in isolation. That’s why we take a holistic approach to analyse your website, your landing pages, your niche and your competitors, based on which recommend ways for optimisation.

Move With The Times.

SEO is an ever-changing landscape. The technique that used to work well a few years ago may no longer be effective. We pride ourselves on being at the forefront of the latest developments, constantly exploring new SEO techniques so as to stay ahead of the competition.

No Contractual Agreement.

Even though SEO takes time to take effect, we decided to remove the lock-up period because the foundation of each project is different. A website that has done a good amount of quality SEO is very different from a website that has done nothing yet with fierce competition.

SEO is not a quick fix; it is an ongoing process that requires time, patience, and dedication. At Jade & Sterling, we take only a limited number of projects onboard each year to ensure the highest quality possible delivered to our clients.  If you understand what it takes to do a good SEO and you are looking for a long-term partner, contact us here today.


I have been using the SEO services of Jade & Sterling for over a year now and I am very pleased with the results. My website traffic has increased significantly and I have also seen an increase in leads and sales. I would highly recommend their services to anyone who is looking to improve their search engine ranking.

Below is a list of FAQs that hopefully can answer some of your questions about SEO. If you’re still feeling unsure about how to get started but are seriously considering investing in SEO, book a J&S Discovery Call here

Frequently Asked Questions:

Simply put, SEO is the process of optimising a website for Google search with the goal of gaining higher rankings on search engines, which leads to higher web traffic and improved visibility of the site.

Google uses a complex algorithm to index and rank websites based on their quality and relevance. By optimising your website for Google search, you can improve your chances of being discovered in search results and driving more traffic to your site.

There are a variety of techniques that can be used to improve SEO, but some common ones include:

  • on-page optimisation (e.g., keywords research and incorporating keywords into page titles, image alt text, meta tags, content strategy, internal linking etc);
  • off-page optimisation (e.g., link building through citation / business directory submission, blog outreach, guest posting, Web 2.0, Google stacking, press release, social media engagement and more);
  • technical SEO (e.g., improving site speed and crawlability).

The time it takes for SEO to show results can vary depending on the competitiveness of your industry and the effectiveness of your chosen techniques. However, it’s important to remember that SEO is a long-term strategy, so patience is key.

SEO costs can vary depending on the size and complexity of your website and the level of competition in your industry. For small businesses, the cost may be as low as a few hundred per month. For larger projects, the cost can be much higher, sometimes reaching into the thousands or even tens of thousands per month. The important thing to remember is that you are building a piece of digital assets and SEO is an investment. Just like any other type of investment, it requires up-front (sunk) costs. However, if done correctly, SEO can provide a significant return on your investment in the future. As such, it is important to carefully consider your goals and budget before making any decisions about SEO.