Simply having a presence on social media is not enough. To succeed, businesses need to be strategic in their approach when it comes to social media.

In the current social media landscape, branding is everything. By harnessing the power of platforms like Facebook, Twitter, and Instagram, businesses have a unique opportunity to connect with their target audience in a way that is both personal and intimate. But simply having a presence on social media is not enough. To truly succeed, businesses need to be strategic in their approach. That means posting regular updates, using relevant hashtags, and interacting with other users. It also means making sure that your brand’s voice is consistent across all platforms. With consistent effort, social media can be a powerful tool for building brand awareness and reaching a wider audience than ever before.


All About Strategy.

Each client is different, with their own unique needs and budgets. We work with clients at different stages of development and adapt our social media strategy accordingly to ensure the best ROI.

Lead Generation At Heart.

Followers do not equal leads. That’s why we never shy away from trying new ideas with an aim to not only grow your followers, but turn them into leads and convert them into end customers.

Visual Identity Design.

Social media is all about building relationships and trust. We keep the design simple, authentic, consistent, which communicates your brand message yet is still visually appealing.

We Love Technology.

We love exploring new technologies. We are always on the lookout for new ways to eliminate tedious labor-intensive processes required in social media, while achieving goals at minimum costs.

We know how to get you noticed online! Our team at Jade & Sterling is experienced in creating customised social media strategies that will make your business stand out from the competition, enhance brand visibility and generate leads for growth.


The team at Jade & Sterling is not only skilled in social media marketing, but they are also great strategists. They have helped us grow followers on our Facebook and Instagram. They repurposed our blog content so that it is consistent with our brand identity, but cost-effective enough to get the job done!

Still have more questions? Check out our FAQ section below. Here you will find answers to commonly asked questions about our Press Release service. If you can’t find what you are looking for, feel free to contact us and we’ll be happy to help.

Frequently Asked Questions:
Our recommendation:

There is no one-size-fits-all answer to this question, as the best platform for your business will depend on your industry and target audience. However, some of the most popular social media platforms for businesses include Facebook, Twitter, LinkedIn, Instagram and YouTube. We recommend focusing on 1 or 2 channels and do it really well before taking on more.

Our recommendation:

Again, there is no easy answer to this question. However, a good rule of thumb is to post regularly and frequently enough that your followers don’t forget about you, but not so often that you become a nuisance. As a general guide, aim to post at least once every two or three days on each platform that you are active on.

Our recommendation:

The type of content you post will again depend on your industry and target audience. However, some general tips include posting interesting and engaging content that promotes your brand and highlights your unique selling points. You should also try to mix up the types of content you post, such as images, videos, infographics, and blog posts. However, whatever you are posting, we recommend using a set of design template so that your feed will have a consistent look and feel.

Our take:

Social media platforms like LinkedIn, Twitter, Instagram and Facebook are not only great for networking and building relationships, but they can also be powerful tools for generating leads. By actively engaging with potential customers on social media, you can build trust and credibility, which will eventually lead to conversions. In order to generate leads on social media, it’s important to create valuable content that your target audience will find relevant and useful. This could include blog posts, infographics, e-books, or even just helpful tips and advice. Once you’ve established yourself as a thought leader in your industry and gained trust, you’ll be well on your way to generating high-quality leads through social media.

Our take:

Some common mistakes businesses make on social media include spamming people with too many sales pitches, posting irrelevant or boring content, failing to respond to comments and questions promptly, and neglecting to measure their results or adjust their strategy based on analytics. Focusing merely on growing followers without having a more strategic approach to achieve your end goal can also be a time-waster.